To amplify the launch of their PP Pink collection, Valentino sought MATTE’s creative direction and production support; the result was a guerrilla marketing activation in Iconic locations around their boutique in Soho.
Valentino wanted to paint the block in their signature pink to attract foot traffic to the storefront. Branded elements varied based on the locations we were able to activate at; Valentino wanted to explore custom window vinyling, a pink floral takeover, LED signage, custom pink seating, napkins, stickers and other opportunities for branding.
Group Client Director -Tristan Lacour
Client Director - Lennon Chuang
Client Manager- Karlyn Sykes
Junior Client Manager - Akua Kwakwa
Creative Lead - Mark Rakhmanov
Designer - Nick Wilson
Producer - Irene Ashu