The Prisoner Ball

The Prisoner Ball


The Prisoner


  • Branding
  • Campaign
  • Experiential
  • Entertainment




  • Beverage
  • Spirits

The ContextA Standalone Label

The Prisoner Wine is a standalone name in the wine world. Their spirit is classified by a rebellious, rapacious energy which justifies flair and pomp.

The Challenge Breaking Boundaries

The goal was to create an event that channeled the sophistication of the brand, infusing a sense of mystery and suspense while keeping the product at the center of the guest experience.

The ApproachCrafting Mystique

The approach began with venue selection; the Angel Orensanz Foundation for the Arts is a magnificent space, on the border of the Lower East Side and the East Village. The building’s immense history set the clocks back while adding sophistication. A mixture of materiality, lighting, traditional and contemporary fixtures, created a truly anachronistic space– one that drove intrigue and crafted a sense of mystery.

The OutcomeAn Opulent Night

Guests arrive to The Angel Orensanz Building, guided by a glowing light with The Prisoner’s iconic ‘P’ logo. A mysterious play, building intrigue, and a welcome into the night ahead. The entryway was marked by four distinct plinths that displayed The Prisoner’s core range (Cabernet Sauvignon, Chardonnay, Red Blend and Pinot Noir). Each plinth was custom designed, inspired by the flavor profile of the wine it displayed. A dramatic service performance established the evening’s tone with each drink. The tasting was hosted at long tables, with dishes and wines artfully presented as pairs. New media art displays broke up the space, giving guests the opportunity to discover and interact with the space. Upstairs was a hidden room, which guests discovered via a card that was slipped to them over the course of the evening where premium and limited bottles were available for tasting. Guests left with iconic memories from the evening via our premiere photo booth, doused in dramatic red. Twin sets from Claire Marie and Kristine Barilli cultivated the perfect sonic energy for the night.

  • Vice President, Client Services

    Ben Rush

  • Client Director

    Jonny Cartagena

  • Client Supervisor

    Sara Lucas

  • Junior Client Manager

    Lily O'Brien

  • Junior Experiential Producer

    Sarah Unger

  • Associate Creative Director

    Pat Dierker

    David Orellana

  • Art Director

    Conner Needham

  • Senior Art Director

    Jordan Glenn

  • Senior Experiential Designer

    Rene Gibson

  • Experiential Production Fellow

    Joey Daoud

  • Experiential Production Coordinator

    Zoe Johnson

  • Producer

    Steven Almonte

  • Videographer

    John Carlo Serrano

  • Director of Post Production

    Mike Czeizinger

  • Post Production Coordinator

    Caroline Fortuna

  • Editor

    Jeff Alper

  • Post Supervisor

    Daniel Byrne

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