New Balance x Foot Locker S125 1000 Campaign

To bring this campaign to life, we took a multi-faceted approach that blended dynamic on-location shooting with intricate studio setups. Our team traveled to Miami, where we captured both Eladio Carrión and Darkoo in vibrant photo and video shoots against the city’s iconic backdrop. The energy of the location was paired with detailed product shots in a studio environment, allowing us to showcase the New Balance 1000’s unique design from every angle. The mix of high-energy talent and close-up shots of the sneaker itself created a seamless visual experience that translated to an impactful in-store visual merchandising within Foot Lockers worldwide.

The campaign’s reach was vast, with all photo and video assets going live across three major regions—NA, EMEA, and APAC—spanning 42 countries. These assets were prominently featured in over 800 Foot Locker stores, ensuring the New Balance 1000 campaign resonated globally. Our visual merchandising assets were seamlessly integrated into the store builds, with our art direction guiding the final in-store experience. This cohesive strategy not only elevated the brand presence but also drove consumer engagement across multiple touchpoints, reinforcing the campaign’s impact.