Maison Margiela x Christian Louboutin Launch Party
The Context
How do you celebrate and highlight the collaboration of two of the leading global Maisons? To celebrate the launch of the Maison Margiela x Christian Louboutin collaboration, MATTE designed an evening experience honoring the legacy of both Maisons in a setting that felt both timeless and contemporary.
The Approach
MATTE designed and executed an experience featuring gallery aesthetics, oversized & sculptural florals, and campaign projection & ambiance to highlight the partnership between Margiela and Louboutin.
The Outcome
The launch party embraced a bold, high-energy atmosphere, merging the two iconic Maisons and their distinct identities into a night of celebration. The event seamlessly blended heritage and modernity, featuring colossal floral installations, an exclusive shoe exhibition, and a dynamic DJ set, drawing tastemakers, media, and VIP guests into the world of Maison Margiela and Christian Louboutin.
Group Client Director
Lennon Chuang
Project Manager
Lennox King
Client Supervisor
Nicole Elkins
Experiential Designer
Rada Singhasaneh
Senior Experiential Designer
Noel Zheng
Senior Experiential Renderer
Rene Gibson
SVP, Head of Production
Thad Somoza
Director of Experiential
Jimmy Tran
Junior Producer
Joey Daoud
Experiential Production Fellow
Maria Angelini
Supervising Producer
Seana Bruff
Line Producer
Mark Albini
Photographer
Will Ellis
Figo Wang