Bottega Veneta Detroit Salon 03
Bottega Veneta Detroit Salon 03
Client
Bottega Veneta
Year
2022
Services
- Live Capture
Industries
- Fashion and Luxury
The Context — Duality in Detroit
Bottega Veneta’s first fashion show in Detroit, titled ‘Salon 03’ gathered guests around a boxing ring-inspired stage as models walked out to an original score by Moodyman. The live runway in Michigan simultaneously streamed front-and-center in Times Square, repositioning the center of NYFW.
The Challenge — Multi-location Live Capture
A beyond-loaded fashion schedule demanded that the culture-leading Bottega Veneta create and distribute a fashion show that broke all the best rules to drive conversation and relevance for the storied house.
The Approach — Tight Turnaround
MATTE’s role was crucial for the execution of Bottega’s ambition. Hosting a NYFW event in Detroit could certainly create a splash, but not if there was no way to see it. MATTE’s on-the-ground content capture of the fashion show included a live stream feed that took over notable screens in Times Square, which ensured that Bottega’s Detroit show still turned heads and made headlines in the heart of NY.
The Outcome — Brand Amplification
With agile delivery of the multi-camera runway capture and simultaneous live stream, MATTE amplified the visibility of Bottega’s activation across two cultural hubs.