MATTE
is a creative studio at the convergence of hype, storytelling, and design.
We’re fueled by the conviction that culture takes risk; relevance is rooted in doing the work; and a great story has no boundary.
02: New York’s Nightlife Rises Up from the Underground
This is the second piece in our series on Future of Experience.
POV: It’s September 2021. New York feels alive again.
Just a year ago, Great Jones Street was a ghost town, bar the occasional sound of clanking chains as the corner bodega closed its doors. Tonight, the only chains in sight are adorning the waist of a woman, flaunting a belt from Chanel’s spring collection, as she forces her way through a sea of sidewalk loiterers to flag a cab.
NoHo—a mecca of New York food, fashion, and nightlife—is back in a frenzy, fresh off the joys of NYFW’s return. But, it’s obvious that something’s changed.
The blocks aren’t lined with bouncers. There’s no queue to get into the city’s new hottest club, Zero Bond, because it’s not an EDM madhouse, but a members-only gathering place. No one even knows that the night’s most sought-after after-party is being held less than 500 feet away at ACME, the new American bistro and lounge.
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