MATTE
is a creative studio at the convergence of hype, storytelling, and design.

We’re fueled by the conviction that culture takes risk; relevance is rooted in doing the work; and a great story has no boundary.

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KITH

Case Study

02: New York’s Nightlife Rises Up from the Underground

This is the second piece in our series on Future of Experience.

POV: It’s September 2021. New York feels alive again.

Just a year ago, Great Jones Street was a ghost town, bar the occasional sound of clanking chains as the corner bodega closed its doors. Tonight, the only chains in sight are adorning the waist of a woman, flaunting a belt from Chanel’s spring collection, as she forces her way through a sea of sidewalk loiterers to flag a cab.

NoHo—a mecca of New York food, fashion, and nightlife—is back in a frenzy, fresh off the joys of NYFW’s return. But, it’s obvious that something’s changed.

The blocks aren’t lined with bouncers. There’s no queue to get into the city’s new hottest club, Zero Bond, because it’s not an EDM madhouse, but a members-only gathering place. No one even knows that the night’s most sought-after after-party is being held less than 500 feet away at ACME, the new American bistro and lounge.

 
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Yves Saint Laurent Beauté

Holiday Pop-up

MatteJournal

Hennessy V.S.O.P

MORE IS MADE BY THE MANY

AKU WORLD

Miami Art Week 2021

BrandingCapabilites

Gucci x Mickalene Thomas

Miami Art Week 2021

Guerlain

L’Art Et La Matière Launch

Calvin Klein x Amazon

Icy Season Holiday Special

Bottega Veneta

Fashion Show “Salon 3”

Cartier

the met gala

Solaray

Brand Anthem

Monogram

The Good Life, Redefined

Auberge

Resorts Collection

JUST THE HITSJUST THE HITS