MONCLER GRENOBLE IN ASPEN
The Context
Luxury skiwear brand Moncler Grenoble staged its first-ever U.S. runway show in Aspen, transforming a three-day alpine experience into a global cultural moment.
The Approach
Full-spectrum creative and production from pre-event anticipation to post-show amplification: motion design, stop motion, celebrity-driven social content, POV snowmobile capture, VIP experiences, arrivals coverage, and rapid-turnaround post-production.
The Outcome
A 360° translation of an exclusive mountain event into a digital experience that brought Moncler's global audience inside the spectacle in real time.
THE ASSIGNMENT
When Moncler Grenoble headed to Aspen for their Fall/Winter 2026 debut, they required a deeper story than documentation: they desired translation of a VIP live event to a global digital spectacle. MATTE deployed across every touchpoint to turn a monumental occasion, Grenoble’s first show in the USA, into shareable culture. From pre-event teasers using motion design and VFX, to a stop motion video showcasing Moncler's intricate printed invite package, we built anticipation before guests even arrived.
the content pipeline
MATTE handled creative, production, and post, ensuring quality continuity and enabling record-fast turnaround times. Materials went live while the cultural conversation was still hot, allowing the brand's global audience to participate from afar. The result was an exclusive mountain moment, democratized for millions without losing its luxury meets performance edge.
LUXURY MEETS PERFORMANCE
We captured the VIP ski experience hosting Penn Badgley, Izabel Goulart, Orlando Bloom, and Gigi Hadid, then pivoted to arrivals coverage and pre-show interviews, capturing candid reactions from A-listers including Aubrey Plaza, Orlando Bloom, Kevin Costner, and Odell Beckham Jr.
MATTE Partner
Matt Rowean
Head of Client Services
Lindsey Maino
Group Client Director, Lifestyle
Elise Upperman
Client Supervisor
Ryann Feldman
Creative Director
Derek Fearon
Visual Director
Pat Dierker
Senior Art Director
Cody Parks
Art Director
Andres Burgos
Designer
Jess Mays
SVP, Head of Production
Thad Somoza
Director of Content Production
Spencer Thompson
Executive Producer
Stacey Thiel
Senior Producer
Evelyn Ng
Producer
Kyle Maranhas
Line Producer
Jamee Ranta
Unit Producer
Kent Youngblood
Production Manager
Neil Brown
Production Coordinator
Adam Smestad
Social DP
John Carlo Serrano
Social Camera Operator
Sashank Sana
Kenneth Keeler
Guillermo Cameo
Ski DP
Colden Rand
Ski Cam Op
Griffin Glendinning
Ski Photographer
Isami Kiyooka
Drone Operator
Ben Zuckerman
Key Grip
Jean-Paul Montoulieu
Brandon Ruckman
Gaffer
Billy Gunn
Wade Yamaguchi
Collection Editorial Photographer
Sean Thomas
Collection Editorial 1st Assistant
Grayson Vaughan
Collection Editorial 2nd Assistant
Angel Castro
Collection Editorial Digitech
Alexandra Kuhn
VIP Photographer
Mario Iozzi
Luca Stefanon
Show Hero Photographer
Agostino Osio
Vogue Runway Photographer
Giovanni Giannoni
Pietro D'Aprano
Jonas Gustavsson
Janice Pamela
Show Moment & Atmosphere Photographer
Gerardo Somoza
Masato Onoda
Backstage Photographer
Benjamin Vitti
Post Production Services By
FINISH
Senior Director of Post Production
Michael Czeizinger
Post Producer
Ben Lomeli
Post Supervisor
Caro Fortuna
Video Editor
Maxime Quoilin
Ben Swanson-Ralph
Chiao ChenMatt
BrionesVictoria
MortatiCal
LairdLindsay Wilkins
Cutting Assistant
Owen Walker
Color
Tim Masick, Company 3
Color Assist
Mena Smith, Company 3
Animator
Yoon Jang
Drew Horen
Sound Mix
Miles Felix