Prada Campaign Films

Prada Campaign Films




  • Branding
  • Content and Campaign




  • Fashion and Luxury

The ContextGrounding Prada in Miami

Prada worked with MATTE to unveil their renovated store in Miami’s Design District at Art Basel 2017. The two companies joined forces to produce films with a mood-driven approach.

The Challenge From Milan to Miami

MATTE was tasked by Prada to create a narrative-driven video that celebrated the eclecticism and energy of Miami translated through the distinct lens of Prada’s SS 18 collection.

The ApproachVintage Inspiration / Timeless Identity

Directed by Amber Grace Johnson, Summer Odyssey visualized a vintage Miami: a nod to Americana, replete with old diners, dimly lit motels, dusty arcades, and sunset beachscapes. Uniting Prada’s SS 18 Collection with Miami’s iconic visual identity, MATTE told the story of three friends through a film of nighttime adventures divided into four chapters.

The OutcomeThe Future of Prada is Miami

Though a creative film, directed, ideated & produced by MATTE, Prada was able to lean into the Miami market; the film introduced the storied brand’s unique codes to the scene by drawing inspiration from the colorful South Beach surroundings.