Hermès AW 23 Capture

Hermès AW 23 Capture




  • Content and Campaign




  • Fashion and Luxury

The ContextWalking on Air

For the Walking on Air Men’s AW23 show, MATTE brings Hermès a dynamic creative approach to capturing the sweet and sharp looks of the collection, as well as the celebrity talent and elevated atmosphere at the afterparty, all with a fresh New York City perspective.

The Challenge A Fresh Breath

Set within the Domino Sugar Refinery, we aim to recreate the juxtaposition of dynamic silhouettes against concrete architecture, originally seen at Paris Fashion week. MATTE adds a fresh breath to this reprised presentation through a cinematic and contemporary focus.

The ApproachAlert and in Motion

We inject an impactful quality into the runway's distinctive layout through a multi-camera approach. Leveraging the expansive, industrial interior and stunning backdrop of the venue to complement the models' silhouettes, we create a breathtaking & dynamic composition. The party’s celebratory atmosphere is captured with a similar approach, which provides a seamless transition within the edit and allows us to capture the high points of the event.

The OutcomeA Flash of Light

Through these dynamic angles, MATTE’s approach helped enhance the overall uniqueness of the presentation while ensuring that the spotlight remained firmly on the showcased looks and celebrity talent. The star studded afterparty was the cherry on top, where we captured more celebrity sightings and acclaimed performers, who kept the crowd entertained late into the night.

  • MATTE Partner

    Matt Rowean

  • Senior Client Director

    Lennon Chuang

  • Client Manager

    Akua Kwakwa

  • Creative Director

    Lorenza Centi

    Tori Arcuri

  • Photographer + Designer

    Austin Aubry

  • Producer

    Brigitte Bishop

    Seana Bruff

  • Production Coordinator

    Tim Lopez

  • DP

    Trevor Owsley

  • Steadicam

    Alberto Mojica

  • Camera Operator

    Ron Travisano

    Andrew Moore

    Todd DosSantos

    Sam Wood

    Lauren Guiteras

  • 1st AC

    Gregiore Albertini

    Patricia (Trisha) Mears

    Filipp Penson

    Danny Flanagan

    Alex Dubois

    Ken Thompson

  • 2nd AC - A+B

    Max Schwarz

  • 2nd AC - C+D

    Emma Hing

  • Grip

    Bliss Bussant

  • VTR

    Jose Segura


    William Cosentino

  • Post Production Services By

    FINISH Post

  • Head of Post Production

    Josh Rappaport

  • Director of Post Production

    Michael Czeizinger

  • Post Production Supervisor

    Daniel Byrne

  • Post Production Coordinator

    Caroline Fortuna

  • Video Editor

    Chiao Chen

    Erin Grant

    Jeff Alper

    Kostadin Kolev

  • Color

    Nick Lareau