Hermès AW 23 Capture
The Context
For the Walking on Air Men’s AW23 show, MATTE brings Hermès a dynamic creative approach to capturing the sweet and sharp looks of the collection, as well as the celebrity talent and elevated atmosphere at the afterparty, all with a fresh New York City perspective.
Set within the Domino Sugar Refinery, we aim to recreate the juxtaposition of dynamic silhouettes against concrete architecture, originally seen at Paris Fashion week. MATTE adds a fresh breath to this reprised presentation through a cinematic and contemporary focus.
The Approach
We inject an impactful quality into the runway's distinctive layout through a multi-camera approach. Leveraging the expansive, industrial interior and stunning backdrop of the venue to complement the models' silhouettes, we create a breathtaking & dynamic composition. The party’s celebratory atmosphere is captured with a similar approach, which provides a seamless transition within the edit and allows us to capture the high points of the event.
The Outcome
Through these dynamic angles, MATTE’s approach helped enhance the overall uniqueness of the presentation while ensuring that the spotlight remained firmly on the showcased looks and celebrity talent. The star studded afterparty was the cherry on top, where we captured more celebrity sightings and acclaimed performers, who kept the crowd entertained late into the night.
MATTE Partner
Matt Rowean
Senior Client Director
Lennon Chuang
Client Manager
Akua Kwakwa
Creative Director
Lorenza Centi
Tori Arcuri
Photographer + Designer
Austin Aubry
Producer
Brigitte Bishop
Seana Bruff
Production Coordinator
Tim Lopez
DP
Trevor Owsley
Steadicam
Alberto Mojica
Camera Operator
Ron Travisano
Andrew Moore
Todd DosSantos
Sam Wood
Lauren Guiteras
1st AC
Gregiore Albertini
Patricia (Trisha) Mears
Filipp Penson
Danny Flanagan
Alex Dubois
Ken Thompson
2nd AC - A+B
Max Schwarz
2nd AC - C+D
Emma Hing
Grip
Bliss Bussant
VTR
Jose Segura
VTR ASST
William Cosentino
Post Production Services By
FINISH Post
Head of Post Production
Josh Rappaport
Director of Post Production
Michael Czeizinger
Post Production Supervisor
Daniel Byrne
Post Production Coordinator
Caroline Fortuna
Video Editor
Chiao Chen
Erin Grant
Jeff Alper
Kostadin Kolev
Color
Nick Lareau