TEAM USA, ONE FOR ALL, WINTER GAMES 2026 CAMPAIGN

Brought to you by Team USA's 50 winter athletes, this anthem film is inspired by those who paved the way before us – the voices that told us go, to push forward, and to carry the torch. Serving as the creative anchor of the campaign, the film launch the road to the Milan-Cortina 2026 games across TV, social and OLV.

Cut into 60, 30, and 15 second iterations, the anthem was designed to scale across platforms while maintaining a singular, rallying message – uniting athletes and audiences alike and setting the tone for the Games to come.

MATTE developed and produced 380 custom social-first videos across four distinct content series: Fireside Chat, The Cold Seat, Play Thin Ice With Me, and Mantras. Each series featured bespoke production design and builds, individual and athlete-specific scripting, and platform native editors tailored for distribution across social channels.

Designed to go beyond performance highlights, these videos revealed athletes' personalities, offered deeper access into their worlds, and sustained audience engagement in the lead-up to the Games. Collectively, the content ecosystem built familiarity, momentum and emotion connection with Team USA athletes over time – keeping them top of mind well before competition began.

Team USA winter athletes are heroes in their own right. To honor their strength, resilience and individuality, MATTE partnered with Marcus Smith, a renowned portrait photographer to capture the spirit of each athlete.

Through thousands of meticulously captured and retouched images, the photography moves beyond traditional sports portraiture – revealing the essence, humanity and power of these athletes, and creating an iconic visual system that celebrates who they are beyond the ice.