Cartier Creative Partnership

Cartier Creative Partnership




  • Strategy
  • Content and Campaign
  • Experiential




  • Fashion and Luxury

The ContextEvents as Visual Storytelling

Since 2017, MATTE has been Cartier’s chosen partner to capture and elevate live experiences, transforming VIP occasions into digital storytelling with a global impact.

The Challenge The MATTE Approach

As a brand with incredible legacy, it is vital that Cartier stay relevant in a zeitgeist that moves faster than ever before. The challenge with Cartier has always been to place timeless silhouettes in situations that speak to current consumer bases, to then capture and share the brand’s singular vision far and wide. MATTE has transformed exclusive experiences into engaging narratives for Cartier's digital global audience with film and photography.

The ApproachHigh Jewelry, High Digital Impact

After a narrative-driven content capture at Cartier’s Haute Joaillerie Gala that saw unanticipated levels of engagement, MATTE has been the chosen partner for Cartier’s highest profile live events. Our relationship continues to yield memorable experiences for MATTE and premium content for Cartier’s channels, including a campaign content studio at 2021’s Met Gala, featuring portraiture of Billie Eilish, Troye Sivan, Maisie Williams and more, as well as a 3D-animated video installation at the brand’s NYC flagship Cartier Mansion, chronicling the creation of the the brand’s most legendary archival high-jewelry icons.

The OutcomeImagining a Brilliant Future

The outcomes of our collaborations consistently yield high-engagement results for Cartier. MATTE’s work for this brand proves that high-quality capture for live occasions creates significant waves on brands’ social channels and is celebrated widely by the culture. Looking to the future, MATTE is always poised to deliver best-in-class visual content to Cartier for the brand’s next great project, with resources at the forefront of social strategy, digital video technology, and creative storytelling,