The City’s Cup Finals

Client

Pro Padel League

Year

2024

Tags

  • Branding
  • Content & Campaign
  • Digital
  • Experiential
  • Entertainment
  • Lifestyle
  • Sports

The Context

A NEW SPORT ON THE SCENE

MATTE teamed up with the Pro Padel League to bring one of the world’s fastest growing sports to NYC. Our mission? Unite seasoned fans and newcomers in a celebration of sport and culture in the world’s busiest city.

The Approach

THE CITY MEETS PADEL

Design an experience that leveraged the sport’s high-energy elements and NYC’s sense of sophistication. Our goal was to immerse guests in an elevated yet approachable atmosphere where the intensity of competition existed as a cohesive element within the city’s glamour.

The Outcome

SMASH OF THE SEASON

MATTE turned the city into the ultimate stage for sport and celebration. With influencers and media providing live coverage, the event drew a packed crowd, ending in a court-side dance party and unforgettable moments that cemented padel’s rise in New York.

Visual Identity

Utilizing the existing Pro Padel League brand guidelines as our foundation, we created a bespoke event identity that extended into our digital footprint on the PPL website. The intention was to capture the energy and elevated elements of the event showcase the convergence of sport and luxury through design.

Experiential

MATTE transformed the Pro Padel League into a living, breathing experience. Through striking color accents, innovative material pairings, and sculptural, abstract forms, we created a bold, immersive environment that elevated the sport’s energy into an artful expression of grit and grace.

BTS

from ideation to execution

Padel isn’t your typical field of play. Every inch, every angle counts when stepping on the court. From ideation to execution, we aimed to integrate this sense of emotion into our fight night style seating and tunnel walks that accented our space.

  • MATTE Partner

    Max Pollack

  • Group Client Director

    Lennon Chuang

  • Creative Project Manager

    Lennox King

  • Client Manager

    Akua Kwakwa

  • Executive Creative Director, Experiential

    Michael Yu

  • Art Director

    John Marsh

  • Experiental Art Director

    Jordan Tedesco

  • Executive Producer

    Jesse Patch

  • Senior Producer

    Kelly Loretta

  • F&B Senior Producer

    Michelle Bisceglia

  • Associate Experiential Producer

    Alex Pinkett

  • Technical Director

    Andrew Maxwell

  • Experiential Producer

    Stephanie Herbert

  • Experiential Production Coordinator

    Joey Daoud

  • Experiential Production Fellow

    Lucas Clavijo

  • Director, Digital

    Rei Halverson

  • Website

    Tanya Lize

  • Senior Strategist

    Kate Koeller

    Leon Tambue

  • Visual Director, Creative

    Pat Dierker

  • Associate Creative Director

    Ariel Panigel

  • Associate Creative Director

    Caleb Ekeroth

  • Designer

    Nick Wilson

  • Director of Production

    Spencer Thompson

  • Cleans Photographer

    Luis Ruiz

  • Portrait Photographer

    Courtney Harvier

  • Sports Photographer

    Christopher Hall

    Kyros Morales

    Jarrett Marc

    Asher Greene

  • Lifestyle Photographer

    Alex Brown

  • Photo Intern

    Figo Wang

  • Social Shooter

    Ellie Schmitt

  • Videographer

    JC

  • Producer

    Steven Almonte

  • Production Manager

    Jessica Thiel

  • PA/Driver

    Zulema Calixto

    Tariq Allen

  • Post Production Services By

    MATTE Finish

  • Managing Director of Post Production

    Harrison Nalevansky

  • Director of Post Production

    Michael Czeizinger

  • Post Production Manager

    Caroline Fortuna

  • Video Editor

    Jared Bordeaux

  • Animator

    Assaf Clements