Marc Jacobs FW24 Runway Show
The Context
A longtime partner of the Marc Jacobs team, MATTE was invited back to capture their July 2024 Runway show, entitled “Joy, Period.” We were tasked with capturing the designer’s view of fashion as a way to “freely explore and display our thoughts, desires, and identities in a deeper pursuit of joy, beauty and personal transformation.
Returning to one of his renowned show locations, the Fifth Avenue New York Public Library, the challenge for our team was to show the viewer a new perspective and a fresh POV on the designer and his creative vision, with the added layer of this season’s theme.
The Approach
MATTE’s approach was to create a piece that felt as fun and whimsical as the clothes themselves. We employed the use of four-cameras, in order to create a dynamic and multilayered runway film, that could show not only the clothes themselves but really encapsulate the entire show.
The Outcome
An energetic and colorful runway film, which breathed even more life into an already spirited show. The film showcased the runway in a traditional chronological format, with stylistic flair and eye catching B-Roll seamlessly integrated to keep the audience hooked. The film exemplified that this is more than just a runway show, but an experience.
ACCOUNT & CREATIVE TEAM CREDITS
MATTE Partner
Matt Rowean
Group Client Director
Lennon Chuang
Client Manager
Akua Kwakwa
Creative Director
Derek Fearon
Senior Art Director
Lorenza Centi
Art Director
Josie Florance
Designer
Victor Shemper
PRODUCTION TEAM CREDITS
Senior Director of Production
River Myers
Director of Production
Spencer Thompson
Photographer
Jess Licata
Producer
Seana Bruff
Production Manager
Steven Almonte
PA/Driver
Tariq Allen
Juan Vasquez
DP
John Carlo Serrano
Steadicam
Juan Puentes
Camera Operator
Sashank Sana
Rodrigo Obregon
1st AC
Isabel Padilla
Conor Williams
Cheyenne Pasquer
Ignacio Cassareto
2nd AC
Stanley Solarte
Tyler Scott
VTR/DIT
David Parrott
Drew Cerria
POST TEAM CREDITS
Post Production Services By
MATTE Finish
Senior Director of Post Production
Mike Czeizinger
Post Production Supervisor
Daniel Byrne
Post Production Manager
Caroline Fortuna
Video Editor
Maxime Quoilin
Stephen Gemmiti
Ben Swanson-Ralph
Color
Beatrice Tremblay
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