Marc Jacobs FW24 Runway Show

Marc Jacobs FW24 Runway Show

Client

Marc Jacobs

Services

  • Content & Campaign
  • Runway Capture

Year

2024

Industries

  • Fashion
  • Luxury

The ContextJoy, Period

A longtime partner of the Marc Jacobs team, MATTE was invited back to capture their July 2024 Runway show, entitled “Joy, Period.” We were tasked with capturing the designer’s view of fashion as a way to “freely explore and display our thoughts, desires, and identities in a deeper pursuit of joy, beauty and personal transformation.

Returning to one of his renowned show locations, the Fifth Avenue New York Public Library, the challenge for our team was to show the viewer a new perspective and a fresh POV on the designer and his creative vision, with the added layer of this season’s theme.

The Challenge Legends Hosting Legends

Returning to one of his renowned show locations, the Fifth Avenue New York Public Library, the challenge for our team was to show the viewer a new perspective and a fresh POV on the designer and his creative vision, with the added layer of this season’s theme.

The ApproachRunway to Real Life

MATTE’s approach was to create a piece that felt as fun and whimsical as the clothes themselves. We employed the use of four-cameras, in order to create a dynamic and multilayered runway film, that could show not only the clothes themselves but really encapsulate the entire show.

The OutcomeCinematic Fantasy

An energetic and colorful runway film, which breathed even more life into an already spirited show. The film showcased the runway in a traditional chronological format, with stylistic flair and eye catching B-Roll seamlessly integrated to keep the audience hooked. The film exemplified that this is more than just a runway show, but an experience.

  • ACCOUNT & CREATIVE TEAM CREDITS

  • MATTE Partner

    Matt Rowean

  • Group Client Director

    Lennon Chuang

  • Client Manager

    Akua Kwakwa

  • Creative Director

    Derek Fearon

  • Senior Art Director

    Lorenza Centi

  • Art Director

    Josie Florance

  • Designer

    Victor Shemper

  • PRODUCTION TEAM CREDITS

  • Senior Director of Production

    River Myers

  • Director of Production

    Spencer Thompson

  • Photographer

    Jess Licata

  • Producer

    Seana Bruff

  • Production Manager

    Steven Almonte

  • PA/Driver

    Tariq Allen

    Juan Vasquez

  • DP

    John Carlo Serrano

  • Steadicam

    Juan Puentes

  • Camera Operator

    Sashank Sana

    Rodrigo Obregon

  • 1st AC

    Isabel Padilla

    Conor Williams

    Cheyenne Pasquer

    Ignacio Cassareto

  • 2nd AC

    Stanley Solarte

    Tyler Scott

  • VTR/DIT

    David Parrott

    Drew Cerria

  • POST TEAM CREDITS

  • Post Production Services By

    MATTE Finish

  • Senior Director of Post Production

    Mike Czeizinger

  • Post Production Supervisor

    Daniel Byrne

  • Post Production Manager

    Caroline Fortuna

  • Video Editor

    Maxime Quoilin

    Stephen Gemmiti

    Ben Swanson-Ralph

  • Color

    Beatrice Tremblay

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