The Prisoner Ball: 2 Years with Prisoner Wine

Year

2024

Tags

  • Experiential
  • Spirits

The Context

Two Years of the Prisoner Ball

In a continued partnership with the Prisoner Wine Company, MATTE projects concept and crafted the second iteration of the Prisoner's Ball, an annual platform celebrating the transformative power of art and activism.

The Approach

Art as Movement

"Movements” as a theme encapsulates the ideas of bodies in motion, social + art-driven change in the past and now—a lens for a deeper dive into the storytelling of the prisoner’s brand origins. In close partnership with The Center of Art and Advocacy, the Prisoner Wine Company commissioned new installations by artist Russel Craig, additionally featuring formerly incarcerated artists in multiple mediums in an immersive exploratory experience with MATTE’s creative direction.

The Outcome

Performance, Protest and Gathering

The Surrogate's Court was taken over by 18’ x 24’ oversized canvases flowing through the historic archways as emblems of homage and protest, setting the scene for a captivating performance by artist Moses Sumney and presenting The Prisoner core range, drawing more than 250 attendees in an energetic evening to discover the new art partnerships in situ, captured for a 360 strategy across channels. The Center of Art and Advocacy artists include; Dwayne Reginald Betts, Faylita Hicks, Jared Owens, Russell Craig.

DESIGN DEVELOPMENT

RENDER TO REALITY

From painted drapery to printed matter, the world within the ballroom explores the ideas of movement and expression through light, sound, and artistic interventions for an invigorating celebration.

  • MATTE Partner

    Matt Rowean

  • VP of Client Services

    Ben Rush

  • Client Supervisor,
Experiential Lead

    Nicole Elkins

  • Producer

    Aim Wagemens

  • Creative Director

    Emilie Sullivan

  • Senior Experiential Designer

    Gabriel Chan

  • Client Supervisor, 
Content Lead

    Sara Lucas

  • Associate Creative Director

    Caleb Ekeroth

  • Post Manager

    Caro Fortuna

  • Senior Strategist

    Kate Koeller

  • Lead Editor

    Stephen Gemini

  • Editor

    Jeff Alper

  • Producer

    Steven Almonte

[ Keep Scrolling ]