Willy Chavarria AW24 Film & Show

Willy Chavarria AW24 Film & Show

Client

Willy Chavarria

Services

  • Entertainment
  • Strategy
  • Campaign

Year

2024

Industries

  • Fashion
  • Luxury

The ContextCapturing Emotions Through Experience

Safe From Harm — a film by Willy Chavarria.

Willy Chavarria sought out MATTE to produce a short fashion film and a subsequent screening and runway show experience for the emotional piece which showcases Chavarria’s AW24 collection. Safe From Harm is a story of real love; of hearts that are delicate and proud; of a generation who knows how to love. Inspired by this idea, this screening at its core explores this tension between togetherness and vastness; familiarity and starkness; light and dark; creating an elevated and unexpected experience.

The Challenge Revelation and Shock

The challenge at hand was to curate an experience that takes the audience by surprise with elements of revelation and shock.
Premiering the AW24 collection and the fashion film with a unique sensory experience that captures the hearts of the audience.

The ApproachBeyond the Traditional

We created a two-part event—a film screening and a runway show, in a cavernous warehouse in Greenpoint, Brooklyn. The debut film is a unique feature in a traditional fashion week structure and we made it a priority to ensure it is highlighted properly through impactful IRL moments. We developed sensory touchpoints and curated scenic elements around the runway to enhance the film's presentation. The brand's DNA seamlessly integrated with the expansive warehouse setting, featuring red lighting, lace, and candles.

The OutcomeCompelling and Memorable Moments

We created a striking and visually captivating film, which lives on the brand channels, as well as bite-sized social deliverables for fully leveraging the film, sustaining the momentum of the event. In addition to the film, MATTE produced a stunning and poignant runway show, with beautiful scenic elements, encapsulating the designer’s vision and driving home the overall messaging of the collection.

  • MATTE Partner - Show

    Max Pollack

  • MATTE Partner - Film

    Matt Rowean

  • Head Designer - Show

    Willy Chavarria

  • Director - Film

    WILLY CHAVARRIA

  • Co-Director - Film

    MARK MARQUEZ

  • Group Client Director

    Lennon Chuang

  • Client Manager

    Akua Kwakwa

  • Creative Director - Film

    KELSEY DAHARB

  • Art Director -Film

    Tori Arcuri

  • Designer -Film

    NICK WILSON

  • Head of Experiential - Show

    Thad Somoza

  • Lead Experiential Producer - Show

    Aim Wagemans

  • Executive Creative Director, Experiential - Show

    Michael Yu

  • Senior Experiential Designer - Show

    Noel Zheng

  • Production Assistant & Music Director - Show

    Marco Neves

  • Movement Director - Film

    MARLON TAYLOR WILES

  • Music - Film

    Marco Neves

  • Brand Art Director

    Jess Cuevas

  • Production Design - Film

    RUSTY SNYDER

  • CASTING DIRECTOR

    BRENT CHUA

  • STYLIST

    CARLOS NAZARIO

  • HAIR

    JOEY GEORGE

  • MAKE UP

    Marco Castro

  • DP

    Steven Mastorelli

  • 1st AD

    Kenton Cummings

  • Post Production Services By

    FINISH Post

  • Senior Director of Post Production

    Michael Czeizinger

  • Post Production Manager

    Caroline Fortuna

  • Video Editor

    Benjamin Swanson-Ralph

  • Animation

    Yoon Jang

  • Sound Mix

    Miles Felix

  • Color

    Alexia Salingaros

  • Talent

    Paloma Elsesser

    Dilone

    Kai Isaiah Jamal

    Alessandro Mahmoud Aka Mahmood

    Chachi Maserati

    Erika Rico

    Yuji Rico

    Zaya Guarani

    Amara Gisele

    Hiandra Martinez

    Leonardo Brito

    Kwaku Ansong

    Matthew Somerville

    Noe Zepeda

    Elias Zepeda

    James Reyes

    Charly Vergara

    Mehdi Abouzaid

    Chris Colvin

    Johnny Andon

    Chris Dimopoulos

    Joel Vizuete

    Shomari Francis

    Marco Lucero

    Tyler Forbes

    Tyler Bey

    Seb Mahal

    Mark Marquez

    Mohanad Alfayoumi

    Daniel Aguilera

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