Willy Chavarria AW24 Film & Show

We created a two-part event—a film screening and a runway show, in a cavernous warehouse in Greenpoint, Brooklyn. The debut film is a unique feature in a traditional fashion week structure and we made it a priority to ensure it is highlighted properly through impactful IRL moments. We developed sensory touchpoints and curated scenic elements around the runway to enhance the film's presentation. The brand's DNA seamlessly integrated with the expansive warehouse setting, featuring red lighting, lace, and candles.

We created a striking and visually captivating film, which lives on the brand channels, as well as bite-sized social deliverables for fully leveraging the film, sustaining the momentum of the event. In addition to the film, MATTE produced a stunning and poignant runway show, with beautiful scenic elements, encapsulating the designer’s vision and driving home the overall messaging of the collection.