Netflix x Rebel Moon EP Launch Campaign

Taking inspiration from the scenes and sounds of the film, MATTE created a cutting edge audiovisual world through immersive technology, futuristic planetary and laser elements, and ambient lighting schemes which bring fans into a universe vastly different from ours.

The vast visual landscape of the ‘Rebel Moon Part 2 : The Scargiver’ world unearthed a plethora of possibilities for MATTE and Netflix to develop a launch campaign that reflects the avant-garde landscapes and symbolism found throughout the film. The key art took many direct cues from the world of the film, while also bringing in new elements and a distinct visual language, allowing the campaign to feel at the same time both intrinsically tied to the film and visually unique.

Taking inspiration from the scenes and sounds of the film, MATTE created a cutting edge audiovisual world through immersive technology, futuristic planetary and laser elements, and ambient lighting schemes which bring fans into a universe vastly different from ours.

The visual identity was directly tied to the world of the film, but uniquely adapted to create a campaign that could stand on it's own. Toolkit and style guides were developed to direct the design language for both static and motion. Bringing to life the convergence of Rebel Moon and the EP itself.

Collaborating with director duo 91 Rules, Netflix, Rebel Moon filmmakers, and musicians Tokischa & Tainy, we expanded the narrative of the Bloodaxe family into a music video. The story of Devra & Darrian Bloodaxe was intricately woven into the story, incorporating easter eggs from the film and VFX to connect the film's world with ours— set to Tainy & Tokischa’s track “JALO!”

Crafting a landscape rich with Rebel Moon set pieces, enemy Imperium cargo, and Rebel firearms, our all star production team seamlessly integrated the world of the Bloodaxes into a few key practical set environments. Here, Devra and Darrian Bloodaxe, portrayed by Tokischa and Tainy, were depicted being pursued by enemy Imperium drones, brought to life by our VFX partners, Actual Objects.

MATTE produced a launch party at Brooklyn's Knockdown Center, immersing guests in the film's cinematic universe with musical performance from EP artists Black Coffee, Jesse Reyez, and Tokimonsta as well as appearances from Zack Snyder and the cast of the films.

We brought artist sets to life in the world of Rebel Moon, with scenic elements and lighting design tailored for each artist, reflecting the essence of their respective characters' worlds from the movie. Tokimonsta was bathed in a yellow hue, evoking Daggus, the home of Nemesis. Jesse Reyez was illuminated in red, inspired by Veldt, while Black Coffee was given a monochromatic black and white scheme, accentuated with twin laser beams reminiscent of the film's spaceship cannons.

Utilizing Matte's internal digital content team, we created dynamic visuals that were mixed live during the musical acts. These visuals, inspired by cinematic universes, featured alien landscapes, immersive atmospheric worlds, and digital HUD interfaces, all set against a half-moon backdrop behind the DJ booth.

The event highlighted a gallery with large scale prints of Zack Snyder's on-set portraits, published in a photo book in collaboration with Assouline. Fans also had the chance to meet Zack Snyder to receive a signed copy.

Just two weeks before the release of Rebel Moon Part 2, the film's stars graced the red carpet with appearances by Sofia Boutella, Djimon Hounsou, Ed Skrein, Staz Nair, Michiel Huisman, and others.

To evoke the feeling of stepping onto a movie set, we crafted bespoke scenic designs and propping vignettes directly inspired by the film. These ranged from the industrial military grit to pastoral wheat displays, mirroring the aesthetic of Kora’s home planet, Veldt.

We brought artist sets to life in the world of Rebel Moon, with scenic elements and lighting design tailored for each artist, reflecting the essence of their respective characters' worlds from the movie. Tokimonsta was bathed in a yellow hue, evoking Daggus, the home of Nemesis. Jesse Reyez was illuminated in red, inspired by Veldt, while Black Coffee was given a monochromatic black and white scheme, accentuated with twin laser beams reminiscent of the film's spaceship cannons.