Ronnie Fieg’s largest project with ASICS to date celebrates the 30th anniversary of the Gel-Lyte III. He introduced a concept entitled “The Palette” and created a collection of 30 pairs of Asics inspired by Kith’s signature palette.
Continuing our content collaboration with Kith, we directed and produced this film, recasting their cinematic inspiration intoa new imagined world.
With over thirty shoes featured as part of the collab, we felt we could really go big with the way we showcased the collection in its entirety. From its original score to the unhurried pace of the film, every part of this piece was considered to bring viewers along as Fieg’s process is manifested.
“Somewhere between the endless void within The Matrix and a colorful and composed world inspired by Wes Anderson, we found ourselves inside the mind of The Palette’s architect, Ronnie Fieg.” – Ariel Panigel, Director
Shoe by shoe, row by row the wall is built; and The Palette is created.