To celebrate Reebok’s tentpole sneaker, “The Workout,” and introduce their fashion collection, M&C Saatchi called upon MATTE to design and execute a party steeped in city-centric culture inspired by the sneaker’s heritage and current campaign.
To celebrate Reebok’s tentpole sneaker, “The Workout,” and introduce their fashion collection, M&C Saatchi called upon MATTE to design and execute a party steeped in city-centric culture inspired by the sneaker’s heritage and current campaign.
