La Mer Blue Heart | A Commitment To Oceanic Habitat Preservation

2017

MATTE created three unique films following La Mer brand ambassadors to their source of inspiration. The series features champion freediver, Tomoka Fukuda, through a dive into the deepest known saltwater blue hole in the Bahamas; model, Elsa Pataky, along the dramatic Malibu coastline; and finally Phillipe & Ashlan Cousteau on a sailing adventure into the Pacific.

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A COMMITMENT TO OCEANIC HABITAT PRESERVATION

In a collaborative partnership with YARD – MATTE created the Blue Heart Campaign films in a way that drove home the brand’s message of commitment to supporting oceanic habitats.

FT. CHAMPION FREEDIVERTOMOKA FUKUDA

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FT. MODEL ELSA PATAKY

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ft. PHILLIPE & ASHLAN COUSTEAU

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