Grey Goose x GRAMMYs Grey Goose Essences presents Sound Sessions


Grey Goose Essences captivated VIP guests, press, and celebrities with the second annual Sound Sessions to celebrate the 2023 GRAMMYs Award.

This year's event was a must-attend musical discovery experience created by MATTE, featuring live performances from Jazmine Sullivan and Kitty Ca$h.

The GRAMMY Museum rooftop in Downtown LA was transformed into an intimate setting for sound exploration, with vibrant installations and organic displays inspired by the ingredients of Grey Goose Essences.

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Matte was inspired by the natural elements of the Grey Goose Essence product, embracing saturated tones pulled from the environment, as well as parametric design features inspired by the earth.

Fruits and florals were a key component of the inspiration and design. The rooftop of the Grammy’s Museum was adorned with lush installations of greenery and saturated florals, featuring three large beds for guests to observe with elements inspired by the color and ingredients of each grey goose essences expression. Parametric design, (both topography and sky) was another key component of the activation - an immersive photo backdrop featured undulating wooden slats with a hero logo for guests to pose for content.

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The hero stage, where Jazmine Sullivan performed for a packed house, featured billowing fabrics in product tones, along with immersive greenery and a sky print backdrop with floating Grey Goose geese, giving the artist the illusion of performing at sunset atop the LA rooftop.


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VIP influencers and celebrities stopped by the rooftop to explore the musical discovery experience. Stars Lana Condor, Laura Marano, Jay Ellis, Amber Riley, Draya, Serayah, and Adrienne Bailon made appearances, posting on social about the event.

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MATTE Partner
Max Pollack
Experiential Creative Director
Kate Roberts
Group Client Director
Ben Rush
Client Director
Melissa Tropnas
Client Manager
Nicole Elkins
Associate Creative Director
Pat Dierker
Junior Art Director
Tori Arcuri
Nick Wilson
Senior Experiential Designer
Andre Brown
Senior Experiential Producer, Spirits
Philip Hooghuis
Production Coordinator
Sara Unger