For the Made By Google event in Las Vegas at CES 2017, MATTE took over Hyde Las Vegas to create an experience that is both immersive and exploratory for Google- one that emulates the tech giant’s ability to mediate, enhance and transform the physical world through technology.
MATTE oversaw the full creative direction and experiential production of the event – including a film that we turned over within 24 hours.
GUESTS WERE LED TO THE STRAIGHT-TO-SOCIAL PHOTO BOOTH THROUGH AN ENTRYWAY THAT WAS LINED WITH ELECTROLUMINESCENT LIGHTING.
A 3-D RENDERING OF THE STAGE
LIVE PERFORMANCES FROM ANDERSON .PAAK & THE FREE NATIONALS AND RUN D.M.C.
THE SOUTH TERRACE WAS TRANSFORMED INTO A PLAYFUL BAR WITH A MOSAIC OF METALLIC MYLAR BALLOONS
THE BACKDROP OF THE BAR COMES ALIVE WITH PROJECTED ANIMATIONS.