Alexander Wang SS18 | Wangfest Spring 2018
Alexander Wang turned a dead-end street in Bushwick, Brooklyn into a wild #wangfest runway for the reveal of his RTW Spring 2018 collection.
Determined to make his party-runway an interactive form of art, Wang opened his show to the public as celebs, retailers, and numerous fans stood on the sidewalks watching models walk out from a party bus and down the pavements of Brooklyn.
MATTE was hired to capture and produce the videography aspect of the event, delivering a full-recap edit and social media cuts with a 24 hours turnaround.
We also operated a live-stream of the entire event across three pop-up runway locations, overlaying live effects and responsive graphics that transformed the footage into an immersive experience for over 80K live viewers.