A NEW CODE OF LUXURY

Exploring the intersection of light and contrast through various mediums, MATTE and Palm Angels collaborated to build an unconventional, cryptic campaign to elevate the launch the of brand’s new shoe - the university sneaker.

Palm-Angels-University-Sneaker

CREATIVE WAY IN

Interpreting the university sneaker for creative output, matte leaned into the collegiate look, feel, and language inherent to the shoe - with a palm angels twist.challenging traditional codes, matte created a photo and video campaign with an insubordinate undertone through selective and exploratory production techniques, building a mysterious aura around the sneaker and those who wear it.

Palm-angels-full-width
Palm-Angels-two-up
Palm-Angels-full-female-model

A STUDY IN CONTRAST AND TEXTURE

PARTNERING WITH PHOTOGRAPHER WILLIAM ARCAND TO INTERPRET THE SNEAKER AND TALENT THROUGH ANALOG AND DIGITAL, A MIX OF SET DESIGN, IN-CAMERA TECHNIQUES, AND COLOR CONTRIBUTED TO A WORLD OF RICH CONTRAST and TEXTURE THAT FED INTO BRAND AND CAMPAIGN ETHOS.

“It was a day full of exploration and creativity with an amazing team. We tried different technique to find the perfect balance between tones and colors to highlight the sneaker. Very happy with the result.”

Unviersity-sneaker
Unviersity-sneaker-purple

MODULAR TECHNIQUE

EXPLORATORY LIGHTING METHODS, CAMERA MOVEMENT AND SPRAWLING SET SPACE ALLOWED FOR A VARIETY OF DYNAMIC MOTION AND FRENETICISM - A CONSTANT IN MATTE’S VIDEO APPROACH FOR THE CAMPAIGN.

Toggling light and camera techniques across set-ups, each scene introduces the feeling of a new environment entirely, through stark mixtures of light and dark - tonally consistent with the project’s cryptic nature. combinations of sneaker detail hits, talent, and varied wides work symbiotically with each set-up.

Unviersity-sneaker-bts
Unviersity-sneaker-bts

Credits

DIRECTOR
Jesse Simon
CREATIVE DIRECTOR
Pat Dierker
CREATIVE DIRECTOR
Tori Arcuri
CREATIVE DIRECTOR
Jesse Simon
DIRECTOR OF PHOTOGRAPHY
Jake Mitchell
PRODUCER
Glen Matheny
EDIT
Chiao Chen
COLOR
Nick Lareau
SCORE
Miles Felix
POST-PRODUCER
Michael Czeizinger
CLIENT DIRECTOR
Lennon Chuang
CLIENT MANAGER
Antonia Singer