Polaroid brings Music in Full Color to life with a vibrant experience in NYC.
THE BRIEF
Launch Polaroid Music in NYC with an immersive consumer event which showcases the brand’s new product collection, Polaroid Radio.
STRATEGIC INSIGHT
From the street to the studio, everyday moments are elevated with color when music is playing.
THE IDEA
Music In Full Color is a creative platform centered around the interaction between color and music, and designed to build an emotional connection with the Polaroid audience. Expressed as an event, Music In Full Color invited key press, music tastemakers and Polaroid brand friends under one roof, where a series of vibrant vignettes and set builds became staging environments for new Polaroid products.
THE EXECUTION
Polaroid Radio products are meant to be taken on-the-go and enjoyed in various settings. The space was built out to represent environments where Polaroid Radio products naturally fit. Vignettes bought to life a studio, a street and a record store—all places where music can invigorate any moment. Each vignette bore one of the iconic colors that make up Polaroid’s logo.
A brand experience built around the convergence of music and color.
CREDITS
MATTE Partner: Max Pollack
Experiential Creative Director: Kate Roberts
Group Client Director: Ben Rush
Client Manager: Nicole Elkins
Associate Creative Director: Ariel Panigel
Senior Designer: Lara Torrance
Senior Architect: Yan Ivnitskiy
Producer: Francesca Lasalla
Production Coordinator: Daniela Miles
