MATTE took a unique culinary offering, backed by Groot Hospitality’s expertise, and created a staple brand for the Miami market and beyond.


Brand Playbook

Working in tandem with Groot Hospitality, MATTE created a brand playbook for Gekko, inclusive of brand strategy, visual and verbal identities.

comes alive
Gekko | Groot Hospitality

MATTE crafted a brand that could exist across different environments and locations, curating a specific “vibe” and identity for Gekkō: An alluring persona that brings excitement and mystery to the space.

Taking inspiration from Gekkō (“moonlight” in Japanese), we owned the energy and symbolism of the moonlight as a gateway to an unforgettable experience.