Y-3: YOHJI LOVE

COLLECTION LAUNCH

Y-3 brought MATTE in to their SoHo store to launch designer Yohji Yamamoto’s new “Love, Yohji Yamamoto” collection.

The night celebrated a store-wide theme of love, featuring a customizable “Love Wall” as the backdrop for Polaroid photograph takeaways.

MATTE morphed Y-3’s dressing room into an intimate space for tarot readings and invited a typewriter poet to create personalized postcards inspired by guests’ descriptions of loved ones.

Complete with eats by Katz’s Delicatessen, the evening brought alive the iconic Y-3 brand and ensured all partygoers that the capsule collection was one to be adored.

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