Tiffany & Co. X

Whitney Biennial

MATTE was tapped by Tiffany & Co. to produce and creative direct their inaugural sponsorship of the Whitney Biennial 2017.

We created several activations and design elements that showcased the jewelry house’s longstanding relationship with the art world and luxury.

MATTE also provided full content capture of the momentous affair; both film and photography.

MATTE created geometric designs that referenced the shape ofTiffany & Co.’s classic diamond

The Facebook Live Lounge was a key activation that MATTE created to host interviews and VIP interactions throughout the event. We transformed a hollow room into a tasteful and intimate space. Diamond-shaped panels lined and dark-blue velvet seating added a touch of luxury.

The bars and DJ Booth were clad in faux concrete and engraved to reference Tiffany’s 5th Avenue storefront.