SAMSUNG
TIMES SQUARE

In celebration of the Galaxy S8 and S8+ phone and their latest flagship debut, Samsung planned a large-scale “unboxing” activation on Times Square, New York City.

The event drew in a large crowd of people with immersive visual displays that illuminated the entire square. Onlookers were entertained by an energetic troupe of dancers as well as the stunning animation of a whale swimming from one screen to another – unconfined by the surrounding billboards.




