In MATTE’s design and branding work, we always strive to expose rich storytelling in a client’s brand history with a design that adds a new chapter and pushes a look-and-feel to its limit.

In a world where projected-taste reigns king, what are the effects of a life spent waist deep in the stream? A reflection from/for Gen-Z on exercising our sacred freedom (to choose between consumer goods) to obtain a better positioning toward art.

Coming out of a successful AW24 New York Fashion Week presentation, where MATTE produced an evocative fashion film and runway show, Chester Huynh sat down with Creative Director and Auteur Willy Chavarria to chat community, capitalism and what it means to be authentic in the attention economy.

Sports and fashion have been synonymous for decades—David Beckham and Serena Williams have been just two of the global sport stars to add style to their game on and off the court. In Alex Kropp's latest feature, Kropp dives deep into "Sportstyle" - a slick mix of sports and fashion - and how culture is redefining the rules of sports gear, turning it into a statement of personal flair and community connect.

There’s something salient in the present: an energy - a warmth in reflection. As we turn the page onto the next chapter of MATTE’s story, it’s impossible not to look back fondly at the magic we’ve created in the last 10 years. An amalgamation of a decade. 10 years of collaboration, dedication, determination and of course creativity on projects we’ve only ever dreamed of. The next begins now ⸻

Vaping isn’t cool. That is perhaps the only thing we can all agree on these days. So how did something so uncool permeate and proliferate the hands and mouths of tweenagers and finance bro’s alike. This editorial takes a look at the constitution of the vape, the way we use it and what it reveals about ourselves and where we are heading.