Seven Moments with Caleb Ekeroth

Introduction

Designing and creating is an exercise and a ritual for designer Caleb Ekeroth. And we asked him to share that ritual with us. Over the span of a week, he was to write down a fleeting thought, and in that very same moment to then turn to a blank canvas and design. Limiting himself to under an hour with no revisions after. The result brings visual insight into his personal, daily emotions and inner thoughts, crafting a portrait forever connected to singular points in time.

Process and Approach

“The world revolves around individual moments, divided by time. There’s something universally special about the ability to capture a moment, to be re-lived, to be reviewed, to be used, to be remembered. These moments aren’t perfect, they don’t paint a whole picture on their own, but they can be true and authentic, taking a personal, exclusive, perception and offering the ability to share it.

Daily, in between my work, my life, and the chaos of the in-between, I wrote. Thoughts and observations, feelings and emotions. Forming a mismatched journal, lacking any resemblance of flow or narrative, but chronicling my life, the internal reflection of the world at large. From these musings I then chose one phrase each day as my spark, basing a poster design around that moment in time. As I went through this practice, it was important to me to not treat this as a product, this was not to be refined and perfected. I let any idea of an end result go, and refused revisions. Holding myself to an ideal of forward momentum. You won’t find an obvious overarching theme tying these together visually or narratively, but I think you’ll find they do fit together, on some level they belong.”