10,000 HOURS

“People say, work smart, not hard. But what they don’t tell you is that, working smart, is only the result of working hard. And working hard, is about devoting your life, every waking minute.”



A film with KITH that celebrates those who have devoted their lives to master their own crafts, for the release of Fieg for New Balance RC1300.





This campaign features recording artist and entrepreneur Ryan Leslie, iconic chef and restaurateur Nobu Matsuhisa, multidisciplinary artist Daniel Arsham, jewelry designer Martine Ali, bespoke tailor Leonard Logsdail, ceramist Lucy Park, and chess aficionado Anthony Williams.




New York
Director: Ariel Panigel
Managing Partner: Max Pollack
Producer: Jessica Thiel
Production Manager: Steven Almonte
Account Director: Lennon Chuang
Director of Photography: Pierce Robinson
Assistant Director: Mitch Allen
1st AD: Kyle Sather
Steadicam OP OP: Justin Zverin
Sound OP: Robert Ellenberg
Editor: Jesse Simon
Gaffer: Yusuke Naito
Production Assistant: Jose V. Hernandez, Alfred Obsiesie, Eric Dimarco

Director: Ariel Panigel
Managing Partner: Max Pollack
Producer: Steven Almonte
Director of Photography: Artem Skiy
1st AD: Brandon Strack
Gaffer: Yosuke Shimada
Production Assistant: Evgenia Ksenofontova
Photographer: Lasse Kusk
Photographer Assistant: Aya Watada
Photo Technician: Takahiro Sasaki