Adidas x Willy Chavarria SS25

At a time when fashion can feel more exclusive than expressive, Willy Chavarria joined forces with adidas to shift the center of gravity. This wasn’t about seasonal hype, it was about building a movement rooted in love, representation, and cultural reverence. The SS25 collaboration channels Chavarria’s lifelong ethos—dignity as design language—and frames it through the lens of adidas Originals. A street-level anthem made for the world stage.

Instead of styling a lookbook, we cast a feeling. Drawing from stories embedded in South Central LA’s tight-knit communities, the campaign threads together identity, memory, and aspiration. Each frame honors the people who carry legacy forward—Alejandro Speitzer, Skyy Clark, Candace Parker, and the extended Chavarria family—portrayed not as talent, but as testaments. The visuals blend high fashion’s poise with the intimacy of a family archive. Love, resilience, and radical softness, made wearable.

The campaign’s first release sparked a wave of anticipation—its emotional undercurrent felt as strongly as its visual identity. With global amplification across adidas and Willy Chavarria’s platforms, the project established a new model for partnership: not just brand x designer, but movement x moment. This was only the beginning. The collaboration continues through 2025, expanding not just the product line, but the story being told.