Marriott International Codifying Connectedness
MARRIOTT INTERNATIONAL CODIFYING CONNECTEDNESS
After the acquisition of Starwood Hotels & Resorts Worldwide in 2016, Marriott International became the world's largest hotel chain, forming a giant conglomerate of properties which still dominates the categories today.
The need for the brand to retain a sense of eye-level, personal connection with guests was critical, especially for Marriott's collection of boutique hotels which stand out for being uniquely tied to the destination.
It's these properties MATTE sort to celebrate.
EVERYONE HAS A STORY
The brand campaign took us around the globe to 6 destinations and Marriots properties. These served as the backdrop for a tapestry of narratives, presented in a :60 hero film and an editorially-driven microsite.
THE DESIRE TO TRAVEL IS THE DESIRE TO FEEL
Focusing on more than hotel amenities and services, MATTE’s first partnership with Marriott explored the idea that ‘the desire to travel is the desire to feel’.
Life, love, adventure and connectedness took centerstage in the “Everyone Has A Story” brand campaign uniting three Marriott collections: The Luxury Collection, the Autograph Collection, the Tribute Portfolio.
A STEADY DRUMBEAT OF STORIES
Doubling down on Marriott's need to signal connectedness- to people and culture surround its properties- MATTE was tasked to create a steady drumbeat of digital/social content for Marriott's The Luxury Collection, and documentary content tied to the The Luxury Collection's Epicurean Program.
WEBSITE DESIGN
MATTE’s relationship with Marriott extends well beyond content creation. As a fully integrated partner, MATTE employed its design services to create and build Marriott International’s Luxury Collection website; a digital hub that walks the line between inspiration and information.
