Marc Jacobs FW23

Marc Jacobs FW23

Client

Marc Jacobs

Services

  • Content and Campaign

Year

2023

Industries

  • Fashion and Luxury

The Context — ICONIC HOUSE + SPACE

Marc Jacobs has been working with MATTE on runway capture for the past 3 years. MATTE was invited to capture Marc Jacobs’ Fall 2023 Runway Show at the historic New York Public Library.

The Challenge — A FRESH TAKE

Marc Jacobs wanted to shake up the stitled fashion show format with an fresh take and a cinematic twist on a familiar location.

The Approach — ELEGANT CHAOS

A melody of quick and edgy cuts are blended together to recreate the show’s intended frenzy. The edit is commanded by dynamic camera angles paired with unexpected detail that “highlight the interplay of light and shadow”. With show notes generated by OpenAI, ChatGPT, “The predominantly black and white palette created a striking visual impact, emphasizing the timeless elegance and versatility of monochrome fashion." This rapid presentation aims to touch on historic signature styles though a modern lens accompanied by editing which captures the true pacing of the show alluding to the speed in which we process fashion and information.

The Outcome — A VISUAL FEAST

Our content and quick edit turnaround capabilities produced a show recap and a stylised edit for web and social. "The Marc Jacobs fashion show mesmerized its audience with an awe inspiring fusion of masculine tailoring and feminine elegance. The tailored suits designed exclusively for women challenged traditional gender boundaries, while the pairing of flat shoes and black tights added comfort and refinement. The altered gowns, predominantly in black and white, demonstrated the designer's commitment to pushing boundaries and redefining beauty." "This captivating collection reminded us of the transformative power of fashion and showcased Marc Jacobs’ mastery in creating striking ensembles that celebrate individuality and timeless style.


  • Managing Partner

    Matt Rowean

  • Creative Direction

    Lorenza Centi

    Josie Florance

  • Director of Photography

    Trevor Owsley

  • Producer

    Nerenda Eid

  • Production Manager

    Jessica Thiel

  • Senior Client Director

    Lennon Chuang

  • Junior Client Manager

    Akua Kwakwa

  • Group Account Director

    Tristan Lacour

  • Photography / Graphic Design

    Austin Aubry

  • Steadicam

    Franz Brun

  • Remote Head Op

    Robert McEnaney

  • Camera Operator

    Jared Christiansen

    Alex Ambrose

  • 1st AC

    Kyle Sather

    Gregoire Albertini

    Alex Purifoy

  • 2nd AC

    Alyssa Junco

    Tommy Scoggins

  • DIT

    Dan Gutt

  • VTR

    Nick Esposito

  • Post-Production Services

    Finish Post

  • Head of Post-Production

    Josh Rappaport

  • Director of Post-Production

    Michael Czeizinger

  • Video Edit

    Ben Swanson-Ralph

    Maxime Quoilin

    Lucas Lobe

    Kostadin Kolev

  • Color

    Nick Lareau

  • VTR Assistant

    Ryan Shaw