For the FW 2023 show, MATTE brought Marc Jacobs a dynamic creative approach at the Park Avenue Armory. Differentiating from our previous work with the brand, we captured content with fresh perspective and edit direction, to provide a cinematic and contemporary focus to covering the event.
The result, paired with our quick-turnaround post-production infrastructure, is an engaging coverage piece that expeditiously arrives to digital audiences post-event.
A CONTRAST OF DEPTH AND SCALE
Inspired by the Armory’s vast interior, wide cinematography offered a sense of drama and impact. Aerial coverage from mezzanines and tracking shots spanning the armory’s city-block length were centerpieces of the show coverage.
SLOW MOTION
High frame rates maximized coverage of otherwise fleeting looks and details, providing opportunities in post for dynamic editing.
LENS + FILTER SELECTION
Stylistic filters conveyed the abstracted and stylistic world of the collection in the edit.
