CARTIER LIVE EVENT AS VISUAL ART

2022

Since 2017, Cartier has selected MATTE to uplift key event capture opportunities, transforming them into editorialized visuals that share an exclusive experience with a global audience, and preserve an ephemeral experience like a diamond.

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CREATIVE SERVICES

MATTE's projects for Cartier, each it's own combination of film content and the live experience, utilized our signature capabilities from our roster of creative services:

CINEMATIC STORYTELLING

Pioneering filmmaking formats that bring studio commercial production to a live environment, MATTE established a standard of quality that forged a strong and productive relationship with the brand.

LIVE SOCIAL MEDIA POSTING

The demand for top-quality visuals paired with the need for immediacy on social media: a Post-Production infrastructure that supports these productions responds onsite to the time sensitivity without sacrificing quality.

CULTURAL VERSATILITY

Each collaboration is founded in the brand's strategic outreach to millennial and legacy consumers. MATTE's point of view, at the intersection of culture and luxury, empowers us to satisfy the critical need: versatility, immediacy, and aesthetic resonance.

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AWARD WINNING BRAND CONTENT

The visual work done for Cartier’s traveling Precious Garage initiative won three awards for MATTE Projects: the Platinum MUSE Creative Award for Branded Content, the Global Trend Video Award for Branded Content, and the Canopus Vega Digital Award.

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INSTANT GRATIFICATION

Turning social media edits around onsite + mid-event, visuals from the experience are reaching global viewers as the heat of the event continues to blaze. Engaging fans of the brand and their ambassadors alike, it creates the optimal value for the brand where exclusivity is maintained but engaging the brand's fans and ambassadors alike, this approach optimizes value for the brand, maintaining exclusivity but spreading visuals to the corners of the globe.

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MATTE looks back proudly on The Precious Garage, Met Gala, and all our collaborations with Cartier– true instances of creating visual campaigns out of event capture opportunities.