THE DESIRE TO TRAVELIS THE DESIRE TO FEEL
Focusing on more than hotel amenities and services, MATTE’s first partnership with Marriott explored the idea that ‘the desire to travel is the desire to feel’.
Life, love, adventure and connectedness took centerstage in the “Everyone Has A Story” brand campaign uniting three Marriott collections: The Luxury Collection, the Autograph Collection, the Tribute Portfolio.
“Everyone Has A Story”
The brand campaign took us around the globe to 6 destinations and Marriots properties. These served as the backdrop for a tapestry of narratives, presented in a :60 hero film and an editorially-driven microsite.
A STEADY DRUMBEATOF STORIES
Hot air ballooning in Dubai. Village markets in Yucatan. Onsens in Kyoto. Transformative culinary adventures in Salzburg, Santorini and Vienna. MATTE created a suite of stories inviting audiences explore, see, do and become active participants in the experience of going places.
GOING BEYOND STORYTELLINGGOING BEYOND STORYTELLING
MATTE’s relationship with Marriott extends well beyond content creation. As a fully integrated partner, MATTE employed its design services to create and build Marriott International’s Luxury Collection website; a digital hub that walks the line between inspiration and information.