Marriott Bonvoy Outdoors Activation

As part of the global launch of Marriott Bonvoy Outdoors category, Marriott Bonvoy introduced the Drop Pin Challenge, a campaign designed to inspire exploration and connect travelers to the outdoors through a gamified travel experience.

In partnership with Marriott Bonvoy, MATTE Projects set out to bring the Drop Pin Challenge to life through a hero content experience that translated the campaign’s adventure-first spirit into a cinematic narrative. Hosted by Dylan Efron, the piece followed his exploration of one of Marriott Bonvoy’s featured outdoor destinations, while highlighting the discovery of hidden QR-code pins placed across 20 iconic global locations—each unlocking exclusive point-based rewards for members.

To build reach and participation, MATTE designed a phased rollout that moved audiences from anticipation to sustained engagement. The creative was integrated into Marriott Bonvoy’s social ecosystem with a clear narrative across tease, launch, and sustain periods, supporting continued visibility rather than a single moment.

Close collaboration with Marriott’s web and partner teams ensured consistent execution across digital touchpoints—turning a single piece of content into a cohesive, multi-channel experience that invited exploration, rewarded curiosity, and amplified the campaign’s core idea.