Margiela X Vogue CDMX Dinner

Year

2025

Tags

  • Experiential
  • Fashion
  • Luxury

The Context

Soft Launching Margiela in Mexico

To mark Maison Margiela’s debut in Mexico alongside the launch of its FW25 Loved to Death campaign, MATTE conceived an evening experience that introduced the house’s world to a new audience, reinforcing its cultural relevance in the region while celebrating its heritage of understated luxury and conceptual storytelling.

The Approach

Subtle artistry meets culinary elegance

MATTE designed and executed an artful culinary experience featuring long, sculptural tablescapes of tall, lit candles resting on beds of melted wax, accented with subtle white florals. Antique candelabras, white linens, and textured branded elements anchored the space, creating a warm, tactile environment that evoked Maison Margiela’s Parisian aesthetic and set the stage for a bespoke four-course menu crafted by Chef Daniela Soto-Innes .

The Outcome

An intimate evening of quiet luxury

The dinner embraced an intimate, immersive atmosphere, merging Margiela’s aesthetic codes with the cultural richness of Mexico City into an evening of quiet celebration. The event drew in Mexico’s tastemakers, creative leaders, and VIP guests into the world of Maison Margiela.

  • President and Managing Director

    Neda Whitney

  • Client Director

    Carter Adams

  • Senior Project Manager

    Dylan Valdivia

  • Senior Experiential Designer

    Jonica San Juan

  • Experiential Designer

    Adriana Avendano

  • Associate Creative Director

    Andre Brown

  • Senior Art Director

    Cody Parks

  • Producer

    Dalia Davila

  • Production Coordinator

    Kay Cui