Marc Jacobs Runway AW 2025
The Context
For the 9th consecutive season, MATTE returned to the iconic New York Public Library to bring Marc Jacobs’ runway show to life digitally for his global audience. Building on our long-standing partnership, MATTE meticulously crafted a visual experience that not only showcased Marc’s visionary collection but also elevated the live show to new heights.
The Approach
MATTE’s approach balanced the fine intricacies of the collection with the show’s breathtaking setting, creating a cinematic experience where beauty is seen, felt, and experienced.
The Outcome
The result was a visually stunning production that balanced the fine details of the collection with the grandeur of the New York Public Library’s setting, capturing the whimsy, drama, and authenticity that defines Marc Jacobs' vision. MATTE’s seamless integration of digital and physical elements ensured that the global audience could experience the magic of Marc’s show as if they were in the front row themselves.
Runway Reframed
This season, we introduced an additional camera, ceiling-mounted in Astor Hall, capturing a dramatic overhead view of each look as it passed by. This unique angle allowed us to highlight the intricate details of Marc’s designs from a fresh, cinematic perspective, offering viewers a rare and elevated view of the runway.
Detailed Elegance
Marc’s collection featured stunning underpinnings beneath each look, adding a layer of artistry and craftsmanship that was integral to the designs. Marc asked MATTE to ensure these details were captured with the same attention and care given to the collection pieces themselves. With a meticulous focus on the details that made each piece unique, MATTE celebrated more than the aesthetic of the collection, but also its craftsmanship and intent.
MATTE President
Neda Whitney
MATTE Partner
Matt Rowean
Director and CD
Derek Fearon
Group Client Director
Meredith Frisco
Director of Production
Spencer Thompson
Producer
Mark Albini
Photography
Lian Benoit
Kathryn Huang
Post Production Services
by Finish
Senior Director of Post Production
Mike Czeizinger
Let's Get CreativeTogether