After launching into space at ComplexCon Long Beach, Reebok and Billionaire Boys Club collaborated on another iteration of the Zig silhouette – available exclusively at New York City Champs locations. To drive brand awareness, product sell through, and hype, MATTE created an impactful influencer strategy & launch party championing Reebok and the Zig shoes.
Guests arrived to a green wrapped exterior window display reminiscent of the new ZIG shoe characteristics. The space itself was activated with an “artifact installation”, bringing the exploration thematic to life with vintage space materials, analog elements, brand iconography, and product materiality. The Zig shoes were centrally encased in plexi, as if under review by the BBC explorers. Within the plexi, fog and white light created a striking focal point.