MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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ORIBE & LUXURY BRAND PARTNERS AT FRONT ROW 2016

After working with ORIBE during the Spring/Summer 2016 Fashion Week season in New York, the hair care brand returned to MATTE to execute content capture prior to and during Front Row, the brand portfolio’s tentpole event taking place in Miami.

Front Row 2016 saw three days of product demos, key note speakers, hair care tutorials and industry panels. MATTE produced 41 pieces of pre-show content — ranging from animations to short form films — projected onto three large panel screens that served as the event centerpiece.

In addition to creating content to play onstage during the event itself, MATTE captured film and photo content for all LBP brands’ presence throughout the weekend.

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