MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

Matte
Matte

AWGE x Under Armour: SRLo Release

MATTE partnered with Under Armour and AWGE to champion the release of A$AP Rocky's new sneaker: the SRLo. MATTE was responsible for the creative direction, experiential concepting, and event execution of a three-story activation space, composed of a pro-level skatepark, immersive retail experience, and celebratory rave. Content created post-event was a powerful PR tool, giving the partnership legs far beyond the one-night-only event.
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