MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

Matte
Matte

Y-3 LA BREA STORE OPENING

MATTE was brought on to creative direct and produce Y-3’s La Brea store event to showcase the brand’s Fall/Winter ’18 collection. The brief was to create and install an in-store activation as well as a party next door to celebrate the launch of the FW18 collection, while ensuring that the aesthetic is rooted in LA and appeals to the Y3 customer. In merging the spirit of collaboration that gave way to Y-3 and the melting pot that is LA, MATTE designed an experience that blends the urban backdrops the United States, Japan and Germany, into a vibrant, new Y-3 landscape.
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