MATTE remixed Uniqlo USA’s SS19 Linen Campaign, supplying creative direction and production. The campaign, spanning social media and Uniqlo’s website, showcases a unique infusion of personal style with Uniqlo’s high quality brand ethos.
Fashion forward and confident, four style influencers were chosen to represent and interpret the airy Linen collection. The warmth and effortlessness evoked by linen is creatively portrayed through warm background tones and the relaxed silhouettes in the styling. The result is a classic yet personalized editorial campaign.