The Diamond Producers Association, whose mission is to protect and promote the integrity & reputation of natural diamonds, partners with MATTE for all social content creation. In this holiday shoot, MATTE’s art direction and “Earthly Objects” concept uses exotic fruits, flowers and plants to connect diamonds back to their natural origins. A rich palette and elegant textures evoke the holiday season, while spotlighting & warping animations match macro sound effects to focus on nature – in both the floral props and the diamonds themselves.
The second concept, “Patterns in Nature,” utilizes a thoughtful approach to collage – showing how the geometries of polished and rough diamonds recall the mesmerizing formations found in natural landscapes. High-relief macro photography coupled with simple, dark-hued sets capture the natural qualities of each stone. Dynamic collages were created by coupling light refractions and movement with abstract visuals of nature that followed the shapes of the diamonds.