MATTE crafted the brand identity, brand book, and custom website designs for Talent Hack – the first-ever employment platform specific to fitness professionals. Launched with a mission to help talent source job openings, connect with fitness brands, network and grow, Talent Hack was built as an interactive site for those already in the industry and a launching point for those hoping to break into it. MATTE’s branding spanned beyond digital and encompassed the startup’s full identity from texture and color palettes to logo and merch.
Following the success of Talent Hack, founder Alexandra Bonetti has turned to MATTE for multiple creative services, including design and concepting for both a video toolkit and style guide. MATTE’s toolkit informs the style and look-and-feel of all Talent Hack content coming from numerous instructor and UGC platforms.