MATTE worked closely with the Solid & Striped executive and design teams to conceptualize, art direct and produce all campaigns and e-commerce photo shoots. MATTE has established a unique voice for Solid & Striped: simultaneously classic and irreverent; timeless and well-traveled.
MATTE also coordinated all post-production, retouching and distribution— including print advertisements, social media content, assets for S&S website and digital marketing content.
Beyond the visual, MATTE was also the voice of Solid & Striped: We authored branded copy for all touch-points, including social media, digital marketing assets, and physical collateral.
This narrative was expressed through branded copy as well as imagery around the globe in a natural, vacation style as opposed to overly stylized campaign shoots.