MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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Pure Barre: Pure Effect

MATTE worked with Pure Barre on their latest rebranding effort. The new brand celebrates the Pure Effect – a term that embodies the intersection of Pure Barre's unparalleled technique, community and empowerment to not just change bodies, but change lives.

The campaign portrays 10 Pure Barre community members from across the country: studio owners, teachers and students, all of whom represent the collective strength and power of Pure Barre's network of over 550,000 dedicated clients. Utilizing bold phrases such as "Pure Willpower" and "Pure Grace," the campaign's creative showcases each featured community member's personal interpretation of the strength and power he or she has found through the Pure Barre lifestyle.

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