MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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L’Eden Global Content Capture


As a content partner to the Pernod Ricard group, MATTE has traveled around​ the globe with Perrier-Jouët to immortalize their L'Eden activation series in film.

TOKYO 2017

 

The series is inspired by the idea of combining city and nature and for their latest installation, L'Eden took over an urban space in the bustling district of Shibuya, Tokyo.

 

 

MATTE was also tasked to cast local influencers — transporting L'Eden into the digital world —and we also  turned over 8 social cuts in one night with an overnight edit of the recap film.

 

Director: Brett Kincaid

Creative Direction: Matthew Rowean

Cinematography: Gaul Porat

Post Production: Derek Fearon

Photography: Perrier-Jouët

TOKYO 2016

In Japan we captured L’edens garden events in Minami Aoyama, one of Tokyo’s more elevated shopping districts. An original sculpture by Ritsue Mishima, "Curiosity Cloud" was also featured as the centerpiece of this L'eden.

After establishing aesthetic and content standards for Perrier Jouët's L'eden events during Art Basel 2015, MATTE has helped Pernod Ricard develop ongoing global content for the concept.

cannes 2016

Perrier Jouët next took L'eden to the south of France with several partnerships and activations around the 2016 Cannes film festival. From roof top tastings, intimate dinners at the Martinez and partnerships with on premise locations such as Provocateur, VIP Room, Nikki Beach, Silencio and more

Director: MATTE Films

Photography: Tory Stolper & Eudes de Santana

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