MATTE IS A CREATIVE COMPANY AND ENTERTAINMENT BRAND
BASED IN NEW YORK CITY.

 

THROUGH STRATEGY, CONTENT AND EXPERIENCES,
WE INSPIRE THE PEOPLE WHO INSPIRE US -
THE ORIGINATORS, THE CREATIVE COMMUNITY WORLDWIDE
AND THOSE AT THE FRONTLINES OF CULTURE.

 

 

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Matte
Matte

Helmut Lang. Legendary design house, re-sharpened. Art direction and content strategy with an edge.

Since mid-January 2016, MATTE has been retained by Helmut Lang as the brand’s creative production agency to establish their digital content presence. From conception, art direction, and production to post production and photo execution, MATTE has supported Helmut Lang’s rebranding enlivening the label’s social and online identity. To date, Helmut Lang has since measured strong consumer engagement across the brand’s social avenues, having grossed over 20,000 organic Instagram followers alone since first posting back in mid-February.
For our season debut, we took inspiration from the art of external man-made forms, the concept playfully merges complementing parts specifically, brutalist styled architectural landscape with the season’s fabric textures featuring earth tones and 70's garment construction. A collection that simultaneously juxtaposes and harmonizes within the environment it is received - the SS16 digital campaign is a vision of concrete, rust, geometric shapes, and shadow play.





























Art Direction, Casting, Production & Film by MATTE
Photographer: Paul Maffi
Model: Susannah Liguori
Stylist: Shibon Kennedy 
Makeup: Asami Taguchi
Hair: Jawara Wauchope

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